CRM system for LAMARK company

LAMARK company approached us because they were looking for a replacement for the SalesForce system. Our system gained great attention due to its high dynamicityand simple customization optionsaccording to individual needs.

With more than30 salespeoplethe system costs became a significant burden for LAMARK company. The previous system not only required huge amounts for user licenses, but also suffered from a lack of intuitiveness and simple customization options.

We replaced the existing system using AutoCRM. We connected external services, primarily Helios, where complete synchronizationof all necessary data takes place. AutoCRM efficiently communicates with Helios in both directions, ensuring smooth information flow between both systems.

Advanced reports and customizable scheduled synchronization times with Helios. The product catalog is stored in Helios and synchronizes to AutoCRM. Our systemmonitors compatibilitybetween products and their accessories (for example color, connection type).

Reduced system costs. AutoCRM is designed to be intuitive and assist the salespersonand warn of possible errors, reducing the complexity of the entire process and primarily preventing Helios from refusing to calculate the offer because the salesperson forgot to fill in important data.
Lowcodesystem for creating workflowcan be managed by a more advanced user, or LAMARK turns to us, when in lowcode mode we are able to set up workflow in a relatively short time, thus saving both time and money.

Milan Kučera, founder and owner of the company Lamark, has been moving in the business world since he was 21 years old. His journey began by borrowing tools and a car from his parents and started looking for first installation contracts.

Despite his family preferring to see him employed, Mr. Kučera went from installing everything that was needed to a state where he focused only on installing gates and doors. Despite the great crisis, in 2008 LAMARK company transformed into a manufacturing company. Today the company has over 50 employees, many of whom have been working at the company for many years.

The idea at the beginning was: "We will go look for another system that is simpler, more flexible and meets our needs."We tried and searched for solutions for a long time. We had solution "0" and everyone used computers, then we moved to a new CRM (I won't name it), but after some time we evaluated the cost and generally what it brings us at all. The unnamed system brought us higher costs, was not flexible and was not completely intuitive. Simply a box and only a little custom solution. That directed us another way. An opportunity arose to look at a system from partner Apertia. At first we were skeptical, but in the end it turned out for the good.

The system will always have bugs, I probably don't need to talk about that at all. But thanks to the code from Apertia, respectively their implementation, almost everything disappeared. No client wants to hear the word "it's not possible", but even so it can sometimes simply happen. What I can say, however, is that we heard the word "it's not possible" only a few times. What I really enjoy about the cooperation is that even when I hear the word "it's not possible", I also hear the second part of the sentence and that is, but we could do it like this.

The system implementation went very well, we tried to prepare materials in such quality that there wouldn't be much room to make mistakes. Not only did the processing according to specifications take place during implementation, but we also came up with many other modifications during the process to make the system intuitive and pleasant to use. We succeeded in that. You rarely hear from a user, when they get a new toy, the sentence "I work well in that system", and we achieved that within a matter of days. We had the previous system for over a year and we still listened to "that's not possible", "you can't work in that"and"I don't know where to find it".

After the implementation took place, we threw ourselves into work and continued developing other modules (entities) in the system. We have quite a few projects running within the CRM, from small to large.

What I enjoy about the system is that you can connect almost anything to it, I enjoy that I don't need to know programming and yet I'm able to set up automatic processes, both simple workflows and sophisticated process flow diagrams. At the beginning it was as if we solved everything ourselves right away. However, those days are over. Nevertheless, we always look for common ways to achieve our common goal. What is the common goal? We want a functional thing and when it's functional there's money too. I mainly enjoy the current cooperation because on Apertia's side we have a great project manager who has crawled through that system from A to Z. I won't mention his name, otherwise they would definitely want to steal him from me.

I evaluate the cooperation positively, but I'll stay grounded and say, I will never be satisfied, because I always want more. 😊